A Vision for a New Marketing

January 29, 2010 at 8:50 am Leave a comment

Attraction Planning — A Vision for the Future

A while back I had a vision for a new kind of marketing.  It’s a future state that I feel, in time, we have the power to co-create as a society.

It’s one where, as business leaders, we can attract opportunities to us that are in greater alignment with our deepest intentions, both individually and collectively as organizations.

In this new world, there would no longer be a need for advertising based on the fear of ‘lack’.  Instead, it would be about the presence we cultivated in ourselves and the alignment of our unique purpose and gifts as the key ingredients to attracting a more sustainable flow of goods and services for ourselves, our organizations, and everyone around the globe.

In essence, the more we can become aware of our internal world and build our businesses from a more conscious place, the more we can attract both customers and opportunities through a set of powerful synchronicities in our lives.

This vision, of course, doesn’t negate the importance of doing outreach, advertising and promotions for ourselves and our businesses.  It does, however, paint a brief picture of what it could be like in the future if we took the ‘fear’ out of the way we marketed ourselves to the broader world and used the power of our media for the collective good.

I am very much a student of this new approach, and it is one that I continue to experiment with alongside more traditional ways of doing marketing.  I find it to be a lifelong journey to move towards this vision.

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A Future Vision of Marketing

There’s a better way.  I know there is.  In fact, I see it all the time.  We just don’t always do it in business yet.  The current way of marketing is often still too dominant.  As business owners it is easy to come from a stance where the uncertainty of the future can often dictate the over-promotion of our services in the present.  

We see them everywhere.  The abundance of fear-based advertisements that clamor for our attention.    The promotional tactics that tell us to buy before it’s too late.  And in the end many of these ads end up speaking to ourselves or scaring people into buying our products.  Until we really understand how to go inward and trust our inner guidance, we will be cluttered with fear-based ads and promotions on TV, in the streets, on the internet, in all other forms of media that we invent.  That type of advertising will be everywhere until we change how we see ourselves and our connections to each other in the world.

Just think.  What if all of that collective thought energy that was used to create all of those ads could be used to attract the right people to our services with less effort?  What if the incredibly creative and analytical power of these masterful communications specialists was put towards ensuring our companies and ourselves were in greater alignment with our core purpose, collective vision and our ideal customers?  What if all forms of media were reserved for authentic messages of inspiration while still promoting the products and services we offer?

I believe there is a new possibility waiting to unfold.

It is no longer an era of promoting or advertising our products in the traditional sense of the word.  It is no longer an era where winner takes all and only a few can play.  Instead it is an era of remembrance about who we really are.  About what we’re truly capable of co-creating and attracting to ourselves.  It is an era that recognizes that we are all, individually and collectively as organizations, uniquely gifted and have something to offer the world.  There is no more room for competition.  Only collaboration.  We are human beings ultimately exchanging wisdom that takes the form of offerings, or products and services as we call them now.  That wisdom may come in the form of a physical good, an idea or strategy or a spiritual healing.  In essence we have all been given something to offer as individuals.  We come together collectively to co-create individually and in organizations.

In fact, I believe that there is a way to attract the right customers to our unique offerings without excessive planning, burnout and the pollution of our planet.  We’ve just been using old marketing tactics too long to realize that the answer is right in front of us.  In fact it’s in us.  It’s the secret behind the secret, that the amplification of our intentions only happens when we are more fully aligned with a higher purpose and vision and work to heal ourselves as individuals and collectively as organizations.

And one of the greatest self-healing resources can occur by deeply connecting with the emotions and fears that are waiting to be released from ourselves and our companies.  It is inside these emotions that the old stories and the limiting beliefs are revealed and let go.  With this healing we gain clarity of perspective, a new narrative so to speak, that allows us to transform limiting beliefs into true possibility.  It allows us to individually and collectively create a new narrative for our planet.  The new reality we want to live in.  Our new vision for the future.

And when this alignment with our true nature occurs, we create a foundation for powerful intentions to be fully realized with ease, grace and love.  Our heart-centered intentions amplify and set into motion with a power greater than anything previously imagined.  They truly create that which we collectively intend for our highest good.

Entry filed under: branding, marketing, Personal Branding. Tags: branding, marketing, Personal Branding.